Plans & Pricing

Notice: New WhatsApp Conversation-Based Pricing (February 2022)

Starting February 1, 2022, WhatsApp is switching to a new conversation-based pricing model. This guide explains how this new pricing model works, and what to expect. Starting February 1st, 2022 - WhatsApp will switch from a notification-based pricing model to a conversation-based pricing model. Instead of being charged for notifications sent, businesses will be charged per conversation, which includes all messages delivered within a 24-hour period.

Conversation-based Pricing Overview

Here's how the new conversation-based pricing model works:

• WhatsApp will charge once per 24-hour session of messaging between a business and a customer.
• The charge will vary, depending on who initiated the conversation (the business or the end-user).
• During the session, there are no additional charges for any additional messages from the business or the end-user.

To understand this pricing change better, see Facebook's Conversation-Based Pricing page

How does this impact my business use case?

We have identified the following possible impacts to common use cases:

• Frequent notifications: If you are sending multiple messages within a 24-hour period, you will now only incur a single charge from WhatsApp for starting the conversation. WhatsApp will not charge for template messages.
• Infrequent notifications: If you are sending messages over multiple 24-hour periods, you will now incur charges from WhatsApp for each conversation.
• Customer support: If you are responding to incoming user-initiated messages, then you will start incurring user-initiated conversation-based charges.

For full details on this pricing change, see our article on WhatsApp Conversation Based Pricing